Audience Behaviour Intelligence

How do you know?

Concourse is an audience behaviour intelligence consultancy that helps organizations understand what their audiences actually do before, during, and after live and shared experiences.

We help organizations understand what their investment actually produced, where the experience created value, and what should change next time.

Leaders and teams invest heavily in moments designed to move people. But too often, they judge their return on experience with incomplete evidence: surveys, impressions, anecdotes, or broad engagement estimates.

Concourse closes the gap between investment and evidence, enabling better decisions about what to repeat, refine, or reimagine, and where to invest next.

Learn what your audience data could reveal

Audience Behaviour Intelligence

For organizations that need to understand whether their audience experiences are working ... and why.

Concourse can help answer questions like:

Which moments
changed audience behaviour?

Did the most expensive
moments justify their
share of the investment?

Where did attention,
energy, or momentum
change?

What did audience
behaviour reveal about
interest, hesitation,
or drop-off?

What should be
repeated, refined,
or reimagined to
improve ROE?

Our work applies across audience settings, including:

Events

Executive
Presentations

Podcasts

Conferences

Sports

Festivals & Public Experiences

Investor
Communications

LS

Founded by Liam Scott

Liam has spent more than 25 years designing and evaluating the moments when organizations need audiences to listen, connect, believe, and act.

More about Liam on LinkedIn →

Engagement is interpretation.
Behaviour is evidence.